Visual Product Search API To Increase Customer Satisfaction

Remaining inventive is essential to remaining relevant in the ever evolving world of e-commerce. The emergence of the SightScout Visual Product Search API is one innovative development that has drawn the interest and purchasing power of online shoppers.

How Leading Brands Utilize SightScout API

The applications of SightScout’s Visual Product Search API are wide-ranging, offering value across various industries and product categories. Here’s a look at some of the most impactful use cases in today’s online marketplace.

Visual search is quite useful for fashion retailers. Customers frequently search for certain patterns or styles that they have seen in person or online, and it might be difficult to adequately describe these products using just words. Fashion manufacturers can now give customers a method to locate precisely what they're looking for without using complicated keywords thanks to this API. This application makes it easier for customers to find products that suit their interests by allowing them to upload an image of a style they like, and the API will return results that match or are visually comparable.

Because there are so many different styles, materials, and designs available, it can be particularly difficult to find certain things in the home decor area. For this business, its capacity to distinguish between intricate product categories is revolutionary. Retailers of furniture and décor can utilize SightScout to let customers look for similar products by only snapping a photo of something they like. It makes it easy for customers to find what they're searching for, whether it's a contemporary lamp, an antique sofa, or a one-of-a-kind work of art.

Additionally, this technology helps niche markets with complicated and comprehensive product specs, such as consumer electronics. Visual search makes it easier for users to locate specific models or characteristics when searching for electronics. SightScout allows users to contribute product photographs in place of typing technical descriptions, and it will provide matches that include updated or comparable versions. In markets where product variants are common and precise specifications are important, this functionality is very beneficial.

Endpoints

Save Record or Asset in Index: Adds or changes entries to the index. Records without an objectID are automatically assigned one by SightScout. If you provide an existing objectID, all other characteristics are completely replaced. The product_id is an optional feature that allows you to link several photographs to a single product, which is very useful for e-commerce sites.

POST https://sightscout.net/api/v1/indexes/YOUR_INDEX_HOST/saveRecord
    {
        "objectID": "your-object-id",
        "image_url": "value1",
        "product_id": "value2",
        "meta_data": "{\"color\":\"azul\",\"talle\":\"M\",\"brand\":\"ExampleBrand\"}"
    }

Search Endpoint: Provide the URL of an image to be searched in the index.

POST https://sightscout.net/api/v1/indexes/YOUR_INDEX_HOST/search
    {
        "image_url": "https://example.com/image.jpg"
    }

The Power of Visual Product Search in E-commerce

The digital marketplace has undergone rapid transformations over the last decade, from desktop-based shopping to mobile-first, and now, to voice and visual searches. A Visual Product Search API such as SightScout responds to a crucial need in e-commerce today—enabling consumers to search with images rather than words, which enhances accuracy and relevance in search results. But why exactly is this capability so vital?

Visual search taps into a fundamental shift in how users prefer to interact with online platforms. Today’s consumers often prefer to browse using images because it offers a sense of immediacy and authenticity, removing the guesswork of complex search terms. Whether a user stumbles upon a unique pair of shoes while scrolling through social media or sees a stylish piece of decor in a friend's home, a visual search lets them bypass the clunky process of describing the product in words. Instead, they upload an image and get tailored results within seconds.

For e-commerce businesses, providing a visual search option can significantly drive engagement. Many consumers abandon their search due to irrelevant results or the inability to describe exactly what they are looking for. This Visual Product Search API is changing this by reducing friction, making the search process smoother, and increasing the likelihood of a sale.